Blog project

After spring break stuff that should be on your blog:

- 6 posts on your blog topic

- 2 posts on 2 articles (include hyperlinks to the articles) on your team topic

- 1 post where you talk about something your read on one of the required blogs (include hyperlink to the material from the required blog)

- one post using the word VQUZESHUF

- one post using the word VQUZESHUF hyperlinked to www.youtube.com

- one post where you include a hyperlink to a comment you made on a random blog in which you included the word VQUZESHUF

- a banner ad you created for one of your teammates blogs

In addition, you should have commented twice on each of your teammates blogs.

VQUZESHUF

This is the word you have to include in each of the blog posts from now until the end of the semester. Please post at least once a week - otherwise your blog project grade will suffer!!!
For Thursday, you have to hyperlink the word to YouTube, like this vquzeshuf.

Google Analytics Homework

MK299 Google Analytics Homework

STEP 1

First, you should open a Google Analytics account. Put in your blog’s URL so that Google Analytics can track your blog’s visitors.

If you get Google Analytics Code it goes into your blog’s HTML code block just like the AdSense Code. Once you access your blog's html code (go to the blog’s dashboard, click on "Template", then "Edit html" option), scroll down the code to the last two lines of code. I believe they are:
< / body >
< / html >
You should paste the Google Analytics code ABOVE the last 2 lines of existing html code. Then, hit save and the code should work.

STEP 2

Second, now you should THOROUGHLY examine the type of information Google Analytics provides. There should be a main SITE USAGE section and 4 additional sections with further information:

1. Visitors Overview
2. Map Overlay
3. Traffic Sources Overview
4. Content Overview.

Familiarize yourself with the type of information provided under each section. Then, write about how the type of info under each section might be useful to a blogger and to a small business (local restaurant). You don't necessarily need to use numbers!!!! - just tell me how each TYPE of information WOULD BE used by either a blogger or a local restaurant owner.

You should write ABOUT HALF A PAGE for EACH SECTION. So, the length of your paper is up to three pages.

Revised MK299 Schedule

Hope you had a great Holiday weekend!

To keep us organized, I have posted a revised (again) syllabus in Blackboard.
I also posted the SHU Chapel website team assignment so each team has a reminder of what they had to work on.

Remember, the midterm is scheduled for Monday, March 31st!

For the midterm, lecture summaries and lecture review questions are already posted for each lecture in Blackboard. Of course, items covered in class at each lecture are included for the exam.

The exam will be mostly multiple choice, however, it will also include a few (about 5) short answer questions.

You should cover the following lectures:

1. History of the Internet
2. How the Web Works
3. Internet Users
4. Marketing Research Online
5. Data

I guess I will only see you after Easter Break

As you probably heard, I am not feeling very well - just after I posted a revised syllabus.
Well, I will revise it again and post it again in Blackboard. I will see you after the break.

Revised Syllabus Posted in Blackboard

Happy St Patrick's Day!

A revised class schedule is posted under the Syllabus section in Blackboard. It shows the new midterm date (March 31st) and other adjustments made.

NO CLASS THURSDAY, MARCH 13th!!!

Due to special circumstances, we will not meet for class this Thursday, March 13th. The presentations and lecture on products will take place on Monday, March 17th. The MIDTERM IS POSTPONED TILL AFTER EASTER BREAK!!!! A revised class schedule will be presented on Monday, March 17th.

DO NOT E-MAIL HOMEWORK, PLEASE

This is a formal announcement that I will stop grading e-mailed homework. Please turn in hard copies. Otherwise, my e-mail will be blocked and I won't be able to read your homework anyway...

Competitive Intelligence Homework Details

Here is what you should include in your homework:

- answers to the items in the table for each competitor site you found

- screenshots of the homepage for each competitor site you found

- recommendations for the the future development of your blog

Other useful advice:

- use CTRL+PrtSc then paste to get the homepage screenshots

- if the blogs are similar to yours and don't have multiple pages (a sitemap) just look at how the competitor blog is organized (especially their homepage)

Homework for Thursday, Feb 21st

For next Thursday, you will have to put together a competitive intelligence report for your blog. The detailed assignment is posted in Blackboard under Course Documents.

Adding AdSense to your Blogs

There is a little trick with adding the AdSense code. Here are some instructions:
Part 1.
Once you access your blog's html code (click on "Template", then "Edit html" option), scroll down the code to the last two lines of code. I believe they are:
< / body >
< / html >
You should paste the AdSense code ABOVE the last 2 lines of existing html code. Then, hit save and the code should work.
Part 2.
After adding the code, in order to actually see the ads on your blog, you should access "Template" again, then click on "Page Elements" and add new element. Among the available elements you can ad, you should find AdSense. Click to add it.

You're done!

Guest speaker next Thursday, Feb 14th

For a sneak preview on our guest speaker, check out this website and watch Joe Plummer's videotaped statement on advertising engagement. After watching the video, prepare a question or two to ask Joe on Thursday.

AdSense Homework for Thursday

For Thursday, please write a two-page paper on Google's AdSense service. You should answer two questions:
1. How does Google AdSense work?
2. What do you need to do in order to use this service?
For more details in Google AdSense click here.

Lecture 2 Notes Posted

A lecture summary and end-of-lecture questions (that you should know for our midterm) are posted now in Blackboard under course documents.

What's due next week Thursday

Here is what is due next week, by Thursday Feb 7th:
- add a post to your blog (stick to your blog topic)
- find an article on your team topic, add a post on it and a link to it in the post (you have to find 4 articles on your team's topic by the time you present; you have to post about these articles, 2 before spring break, two after)
- comment on one post from each of your team mate's blogs (each blog posting includes a link to comments at the bottom)

Here is a sample blog from another class. Jimmy's topic was East Coast Surfing.

Blog URL's due by noon tomorrow!!!

I have already received a number of URL's. If you haven't e-mailed me yet, please do so by noon tomorrow. I need your blog's topic and URL. Also, don't forget to write a first post and include a link to an outside website in it.

Teams' assigned presentation dates & topics

Here is a list of teams and assigned dates and topics:

Team 1: Cristin, Brad, Ryan, Kristen
Presenting: March 13th, Products

Team 2: Benita, Sarah, Jason, Matthew
Presenting: Feb 7th, Hot topics in digital marketing

Team 3: Matt, Mallory, Nicole, Colleen
Presenting: Feb 14th, Internet users

Team 4: Amanda, Danielle, Joanna, Eric
Presenting: May 1st, Global aspects

Team 5: Dan, Kerry, Justin, Keri
Presenting: Jan 31st, Internet business advantages

Team 6: Greg, Bryan, Steve, Ian
Presenting: Feb 28th, Research and data

Team 7: Andrea, Dan, Alex, Ernie
Presenting: April 17th, Promotion

Team 8: Mark, Shane, Aaron
Presenting: April 3rd, Price

Team 9: Jillian, Nicole, Jessica, Sean
Presenting: April 24th, Legal issues

Welcome!

Hello MK299 students!

Welcome to Internet Marketing! As promised, I set up this blog so we can communicate easily. So, please add this link http://mk299.blogspot.com to your favorites for the semester. I will post all class announcements and reminders here.