DO NOT E-MAIL HOMEWORK, PLEASE

This is a formal announcement that I will stop grading e-mailed homework. Please turn in hard copies. Otherwise, my e-mail will be blocked and I won't be able to read your homework anyway...

Competitive Intelligence Homework Details

Here is what you should include in your homework:

- answers to the items in the table for each competitor site you found

- screenshots of the homepage for each competitor site you found

- recommendations for the the future development of your blog

Other useful advice:

- use CTRL+PrtSc then paste to get the homepage screenshots

- if the blogs are similar to yours and don't have multiple pages (a sitemap) just look at how the competitor blog is organized (especially their homepage)

Homework for Thursday, Feb 21st

For next Thursday, you will have to put together a competitive intelligence report for your blog. The detailed assignment is posted in Blackboard under Course Documents.

Adding AdSense to your Blogs

There is a little trick with adding the AdSense code. Here are some instructions:
Part 1.
Once you access your blog's html code (click on "Template", then "Edit html" option), scroll down the code to the last two lines of code. I believe they are:
< / body >
< / html >
You should paste the AdSense code ABOVE the last 2 lines of existing html code. Then, hit save and the code should work.
Part 2.
After adding the code, in order to actually see the ads on your blog, you should access "Template" again, then click on "Page Elements" and add new element. Among the available elements you can ad, you should find AdSense. Click to add it.

You're done!

Guest speaker next Thursday, Feb 14th

For a sneak preview on our guest speaker, check out this website and watch Joe Plummer's videotaped statement on advertising engagement. After watching the video, prepare a question or two to ask Joe on Thursday.

AdSense Homework for Thursday

For Thursday, please write a two-page paper on Google's AdSense service. You should answer two questions:
1. How does Google AdSense work?
2. What do you need to do in order to use this service?
For more details in Google AdSense click here.

Lecture 2 Notes Posted

A lecture summary and end-of-lecture questions (that you should know for our midterm) are posted now in Blackboard under course documents.