Revised MK299 Schedule

Hope you had a great Holiday weekend!

To keep us organized, I have posted a revised (again) syllabus in Blackboard.
I also posted the SHU Chapel website team assignment so each team has a reminder of what they had to work on.

Remember, the midterm is scheduled for Monday, March 31st!

For the midterm, lecture summaries and lecture review questions are already posted for each lecture in Blackboard. Of course, items covered in class at each lecture are included for the exam.

The exam will be mostly multiple choice, however, it will also include a few (about 5) short answer questions.

You should cover the following lectures:

1. History of the Internet
2. How the Web Works
3. Internet Users
4. Marketing Research Online
5. Data

I guess I will only see you after Easter Break

As you probably heard, I am not feeling very well - just after I posted a revised syllabus.
Well, I will revise it again and post it again in Blackboard. I will see you after the break.

Revised Syllabus Posted in Blackboard

Happy St Patrick's Day!

A revised class schedule is posted under the Syllabus section in Blackboard. It shows the new midterm date (March 31st) and other adjustments made.

NO CLASS THURSDAY, MARCH 13th!!!

Due to special circumstances, we will not meet for class this Thursday, March 13th. The presentations and lecture on products will take place on Monday, March 17th. The MIDTERM IS POSTPONED TILL AFTER EASTER BREAK!!!! A revised class schedule will be presented on Monday, March 17th.

DO NOT E-MAIL HOMEWORK, PLEASE

This is a formal announcement that I will stop grading e-mailed homework. Please turn in hard copies. Otherwise, my e-mail will be blocked and I won't be able to read your homework anyway...

Competitive Intelligence Homework Details

Here is what you should include in your homework:

- answers to the items in the table for each competitor site you found

- screenshots of the homepage for each competitor site you found

- recommendations for the the future development of your blog

Other useful advice:

- use CTRL+PrtSc then paste to get the homepage screenshots

- if the blogs are similar to yours and don't have multiple pages (a sitemap) just look at how the competitor blog is organized (especially their homepage)

Homework for Thursday, Feb 21st

For next Thursday, you will have to put together a competitive intelligence report for your blog. The detailed assignment is posted in Blackboard under Course Documents.